"As the oldest institution of its kind, perhaps, in the United States. It is natural that Brooks Brothers has developed a personality so distinct...that a great many people have come to regard us not merely as a business, but more as a life long family friend."
Brooks Brothers has always been classic traditional clothing along w/ Preppy, but this season they are out to the seams with "Preppy" and they are going as far as they can w/ it. Take a look at the link below for all eyes on the preppy explosion happening and get yourself a copy of "True Prep".
Irish Linen is hot right now and not just because it's the middle of the Summer, but b/c it has a great hand, takes color well, feels great and looks very distinguishedly relaxe. Pure Irish Linen is in and Paul Stuart, Brooks Brothers along w/ a great on-line store and catalog company I love, J.L. Powell do it Great!
Brooks Brothers has introduced a new clothing line for children called "Fleece" by NY designer Nikki Kule. I think it was definitely time for Brooks Brothers to do this w/ everyone getting into the childrens clothing business from J. Crew "Crew Cuts", Gap Kids & Zara to name a few. Also w/ this whole prep movement happening what a better time.
We all know clothe dressing is passed down from generation to generation and looks inherited from past decades. We have to educate our kids to be good dressers just like we inherited from our parents and they inherited inherited from theirs. Lets face it America has gotten away from dressing and we are being put to shame by both Europe & Asia. We need to get back to basics and start all over and this is the time!
With our economy in an up and down roller coaster ride and an endless war we need to educate our future and what better to way to do this than w/ our kids. Dressing can make a child feel important and in today's world "Cool" and let it be known kids today have a lot of say in what they wear. They know what they want and like and wearing basics w/ little whimsical details makes this BB's "Fleece" line that and inheriting the BB's heritage into the line. I love what Nikki did w/ incorporating the signature BB's navy blazer metal buttons into the girl's line and using some of the boy's fabric in the girl's collection. Can't wait to see this in the stores!
